Learn more about
my skills and my process.


Hi, I’m Florian, a product-manager-turned-designer. I’ve been involved in the design process for multiple consumer-facing products across native mobile and web apps.
I bring experience in cross-functional communication with developers, product management & other stakeholders while always maintaining a user-centric perspective.

My diverse professional and educational background allows me to not only assess users’ needs and wants but also keeping a broader vision of the product and contributing on many different levels to its success.

I aim to continue delivering thoughtful ideas and designs for products that have a positive impact on people’s lives and shape the digital space of tomorrow.

My Skills



Interaction Design


Design Systems

Mood Boards




Preference Testing

Usability Testing

A/B Testing

User Interviews

User Personas

User Flows




Creative Writing






My Process

My process is modelled after the double diamond method that involves four stages: discover, define, develop and deliver. Each stage is detailed further below.

The starting point of this model is the problem, which is to be solved. This is done by first diverging the scope, gather as much insights as possible and converging it again to land at defining point. Afterwards the scope is diverged again to find an adequate solution to the problem. The last phase converges the scope on the solution again, ending on a final solution that fits the problem best.

This approach is of course an iterative process that is to be repeated as much as possible and therefore each phase is rather short and user feedback plays a big role in every phase.

01 Discovery

Setting a goal, explore, find inspiration, getting to know users 
and seeing the bigger picture

Discovery is the first and probably most important phase. Finding out what the product is about and setting goals accordingly. This phase consists of competitive analysis, creating user personas & stories, as well as first getting in touch with the central figure of every product: the user.

02 Define

Finding common problems based on user data and defining a more accurate problem statement

Based on the user data from the previous stage, patterns emerge that might not have been covered by the intial problem statement. In this phase all available data is analyzed, compared with the inital assumptions and consolidated into a specific problem statement that serves as a basis for the oncoming phases.

03 Develop

Finding possible solutions and testing them for viability

This phase involves gathering solutions that can help solve the defined problem. With various techniques such a workshops, fast prototyping and other ideating methods creative solutions are found and instantly tested for viability. The scope of this phase is diverging again to ensure a constant flow of ideas to avoid focussing on a small number of solutions that might not prove feasible in the end.

04 Deliver

Selecting viable solutions and acting on them

In the final phase of this model the scope narrows once again to land on a solution ready to be handed off. However this phase still involves testing the selected solutions heavily to ensure that it definitely solves the stated problem. Wireframes and a more advanced prototype is manufactured to be tested on users. A feedback loop ensures that the solution is still growing while in this phase.

Thank you for your interest!
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